Between Piety and Lifestyle : Hijab Syar’i on the Commodification Practices of Islamic Culture Industry

The syar'i hijab has become a global fashion product targeting Muslim women, nowadays it is part of the cultural industry that captured by capitalism in pursuit profit. displays visualization discourse piety and beauty makes consumption practices an effort to articulate identity women for religious observance. Massive distribution through media or show events lifestyle fans which echoed perpetuation circulation production, products covering genitals according syar'i. . Consumption brands shows social class differentiate themselves. This often leads aesthetic violence match tastes lower force them buy with same brand as figure they idolize. articulation women's identities are increasingly being create changes modes. concept obsolescence planning production management offerings continue grow, hidden behind piety.